Oppo's Straight-Edge Flagship Hits the €1,799 Mark
The new Find X10 Pro Max costs €200 less than Samsung's Galaxy Z Fold 8, a price point that has drawn sharp criticism from European buyers.
By Luana Foster ·
The Oppo Find X10 Pro Max is priced at €1,799 in Europe, a figure that places a standard non-foldable smartphone nearly on par with premium folding devices. A reviewer who tested the unit for several weeks described the cost as difficult to accept for a phone without a folding screen. The price sits just €200 below the Samsung Galaxy Z Fold 8, which is listed at €1,999 in the same market.
The device runs on Android and uses a MediaTek processor. The reviewer noted that the hardware performs well, the cameras are excellent, and the battery life is outstanding. They stated that buyers would likely be satisfied with the phone based on those specifications alone, even if the sticker price causes friction.
The review suggests that Oppo is not solely responsible for the high cost. The Samsung Galaxy S26 Ultra, a comparable straight-edge device, costs €1,769 in Europe. Xiaomi is also rumored to face similar pricing pressures for its next European release. The article attributes this trend to the current state of the tech industry, specifically citing the impact of AI companies and a situation referred to as "RAMageddon."
Consumer reaction has been critical. Users on Reddit pointed out that the Find X10 Pro Max matches the price of the iPhone 18 Pro Max. Others argued that prices in some regions are disproportionately high compared to the value. The reviewer agreed with these views, noting that the earlier Find X9 Ultra remains available for a lower price.
Older models are looking particularly attractive by comparison. The writer stated they would choose the Find X9 Ultra if it were cheaper and suggested the Find X9 Pro is a better deal for many shoppers. Some commenters observed that the older flagship includes more memory and a larger battery in Europe while costing hundreds of euros less. A Find X9 Pro can currently be found in Europe for roughly €1,000.
Some buyers in the UK have mentioned using promotional offers to pay less for the new phone. However, the article emphasizes that these deals do not change the base price, which remains very high in a market where costs are already elevated.
The piece concludes by asking readers if they have considered the Find X10 Pro Max and whether they would pay the full €1,799 price tag.
Source: 9to5Google
